Home-cooked meals, delivered. Thirty-three influencers. Eight campaigns.
Oala Cu Bunătăți revolutionizes the food service industry by offering home-cooked meals in generous portions, providing a dining experience akin to homemade dishes cooked with love. For over 12 years, the brand has delighted over 65,000 families and received more than 350,000 orders with its authentic recipes and commitment to quality and flavor.
Thirty-three influencers, 180+ pieces of content.
Challenge
Despite its established presence, Oala Cu Bunătăți sought to increase brand visibility and engagement among a wider audience. The brand aimed to find innovative ways to connect with customers and drive conversions while maintaining its commitment to quality and authenticity.
Solution
Oala Cu Bunătăți adopted a strategic approach by collaborating with the Flaminjoy platform to launch influencer marketing campaigns tailored to specific themes and occasions. The brand meticulously planned and executed a series of campaigns, each designed to resonate with its target audience and showcase the diverse range of offerings available. By engaging with a total of 33 unique creators across 8 campaigns, Oala Cu Bunătăți effectively diversified its content strategy, leveraging various formats such as FEED, STORY, and REEL to engage users on different social media platforms. Despite the varying durations of the campaigns, ranging from 8 to 19 days, Oala Cu Bunătăți managed to maintain consistent participation levels among influencers, with an average of 10 participants per campaign.
Results
The results speak volumes about the success of Oala Cu Bunătăți’s influencer marketing strategy. With a total of 37 content pieces shared on FEED, 95 on STORY, and 55 on REEL, the brand effectively leveraged different content formats to capture users’ attention and create a lasting impact. The impressive engagement metrics, including 38,453 total LIKES, 5,242 COMMENTS, and a total reach of 184,484, underscore the effectiveness of Oala Cu Bunătăți’s influencer campaigns in driving brand awareness and fostering meaningful interactions with its audience.
