Influence
000

The brief is where great content
begins. The engine is where it scales.

The Content Engine is Flaminjoy's AI-powered layer for briefing, generating, and managing content at scale — across IGC, UGC, EGC, Clippers, and AI-generated formats — from a single workflow, with full brand control at every step.

A hundred creators receive a hundred
slightly different versions of the brief.

Some by email, some by WhatsApp, some verbal — the content that comes back is unpredictable, off-brand, and impossible to approve at speed.

One Source of Truth

Without Brief
With Flaminjoy Brief
TEFAL USA - CERAMIC LAUNCH
OBJECTIVE
Drive trial of the new ceramic cookware line via authentic kitchen-led IGC.
FORMAT
60s unboxing video + 9:16 reel cut
DO'S
Real kitchenHook in 2sTag @flaminjoy + #tefal
DON'TS
No food prep without productNo competitor mentions

Five types of content.
One engine to orchestrate them all.

The Content Engine doesn't prescribe one content format. It engineers the right mix for every campaign, every brief, every market.

An influencer filming branded content for their audience
Influencer-Generated Content
IGC

The gold standard. Real creators, real audiences, real resonance — made scalable without losing what makes it work.

Best for

Awareness · Launches · Trend participation

Produces

Unboxing · Review · Tutorial · Reels · Carousels

UNBOXING
@jules.creates · 340k
A customer filming real-world usage of the product
User Generated Content
U G C

The most credible content a brand can deploy, because nobody commissioned it. Real customers, real usage. The engine finds it, clears the rights, and turns it into a brand asset.

Best for

Social proof · Conversion · Retail & ecommerce

Produces

Product shots · Usage clips · Reviews · Community moments

“Honestly the best pan I've owned. Filmed this on day 3.”
@maria_kitchen · 1.2k likes
An employee creating brand-aligned content
Employee-Generated Content
EGC

Your employees know your brand better than any paid creator. The engine turns that knowledge into structured, brand-safe content at scale.

Best for

Internal activation · Employer brand · Product expertise

Produces

Day-in-the-life · BTS reels · Demos · Expert POV

BEHIND THE SCENES
@inside.beauty.brand
Clipper Content
CLIPPERS

Volume from what you already made. Clippers cut long-form — streams, launches, podcasts, events — into short vertical edits and push them out at pace.

Best for

Always-on · Long-form repurposing · Reach at volume

Produces

Shorts · Reels · TikToks · Highlight cuts · Podcast clips

HIGHLIGHT CUT
An AI-generated creative render
AI-Generated Content
AIGC

Where AI meets creative technology. CGI, AR, 3D and generative formats that stop scrolls and live across every platform.

Best for

High-impact moments · Product visualisation · Immersive campaigns

Produces

CGI integrations · AR filters · 3D renders · Animated OOH

CREATIVE TECH
made in-engine

The brief that
writes itself

Complete brief in seconds

Headline, creative direction, DO's and DON'Ts, format guidance, caption suggestions. No copywriter, no template.

Your guardrails, built in

DO's and DON'Ts pulled from your brand guidelines. Off-brief content stops before it's made.

Brief 500 like you'd brief five

Personalised per creator. Brand-consistent across the campaign. Quality holds at any volume.

Original
AI Suggestions2.3s
HEADLINE
“The pan that earns its place on the stove.”
CREATIVE DIRECTION
Single-take, 30s, natural light. Hook within first 2s — show the sear, not the box. Pan stays in frame throughout.
DO'S
Real kitchenDishwasher-safe demo@flaminjoy + #tefal
DON'TS
No competitor pans visibleNo “weight loss” or “healing” claims
CAPTION SUGGESTION
“Three weeks in. Still no chip. Still cooks better than the one that cost twice as much.”

From brief to published
content in less than 48 hours.

Tefal USA — 6 creators, $147K Earned Media Value.

Tefal USA creator content

Every piece of content approved before it goes live.
In clicks, not days.

STEP 01
Submitted
Pending
@maria_kitchenSubmitted just now
The creator's submitted clip0:24

“Three weeks in. Still no chip. Still cooks better than the one that cost twice as much.”

engine.flaminjoy/r/9k2h7
STEP 02
Reviewed
In review
The same clip, under review
Feedback
Rejection reason…
Content too dark
Incorrect format
Product not featured correctly
Custom reason…
STEP 03
Approved & live
Live
54
TOTAL
0
APPROVED
23
PENDING
11
DECLINED
Approved content
@creator · 22 MAY
Approved content
@creator · 21 MAY
2 PIECES FLAGGED FOR AMPLIFICATION
54 pieces · 12 campaigns · 8 markets
Every 50 creators can generate 1,000 pieces of content.

The approval workflow keeps every single one brand-safe.

Content that works.
Built at a speed that matters.

Want to see it run on one of your briefs?

Send a live brief and we'll show you what the engine returns.

The Content Engine
doesn't end here.

KITCHEN TEST
@maria_kitchen
Flaminjoy Amplification Engine
Social
Display
TV
DOOH
CTV
Publishers
Retail
Messaging

Same content, amplified — more results. The moment a piece is approved, the Amplification Engine deploys it across Social, TV, CTV, Publishers, DOOH, Retail and Messaging, simultaneously. The Content Engine makes the fuel. The Amplification Engine ignites it.

The value of content is not in its creation.
It's in its distribution.
Explore the Amplification EngineExplore the Amplification Engine

Three engines.
One loop.

Brief it here. Amplify it there. The OS connects the loop.
Community

Match the right creators. Any brief, any market.

Brief smarter.
Create faster.
Amplify everything.

The Content Engine turns your briefing process into a competitive advantage — and your content into fuel for every channel.