Yes to fresh. Forty creators. Moments of consumption.
Mentos is a brand of prepackaged scotch mints sold in stores and vending machines. First produced in the Netherlands in 1948, it is currently sold in more than 130 countries worldwide by the Perfetti Van Melle corporation. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior.
Forty creators said yes to fresh.
Challenge
The brand wanted to create authentic content around the moments of consumption of Mentos, under the #YESTOFRESH hashtag.
Solution
We had to figure out what types of influencers to choose and what types of content to brief them on. We’ve created a challenge between ~40 young and creative influencers. These influencers were chosen based on their content niche – dancers, actors, visual artists, etc. They created trustworthy content based on #yestofresh brief, in the formats they desired, such as Photos, Reels and Stories. Flaminjoy made choosing influencers a breeze. Part 1 is selecting the Niche, Location, Age and even filter via their followers’ information. Each influencer in the platform has a unique profile with stats and all the previous created content. They are all taken directly from the influencer, using the official APIs. This means any brand can use filters and a bit of manual work to find who they’re looking for. Content is hard to judge, but the platform provides a good starting point for brands.
Results
Overall, the campaign fit in with the hashtag (#YesToFresh) and embodied what makes Mentos so special and so sought-after worldwide.
