3in1 Frappe, for a hot summer. Influencer content. Social Display.
Nescafé is Nestle’s coffee brand, launched in 1938 in Switzerland.
Influencer content in innovative ad formats.
Challenge
Increase Consideration for NESCAFE 3in1 Frappe, the chilling drink that’s perfect for a hot summer, among coffee aficionados.
Solution
Turn influencer content into innovative ad formats, launched on publisher websites. Social Display merges all these elements, together with precise targeting, with a focus on Brand Uplift. The first step was to find the right influencers for the brand. Using the brief provided to us, we used the extensive Flaminjoy influencer marketing filtering capabilities to create groups of people best suited for this campaign. The filtered by Follower Size, Niche and Location. We then took a look at the Engagement Rate to make sure we’re working with the most active influencers in the platform. The second step was gathering the content and building the innovative ad formats for Social Display. Since all influencers connect their Instagram Business Accounts, content was automatically organized in the platform, without any need for back and forth emails.
Results
With attractive packaging and the right moment to launch the campaign (the middle of a hot summer), it was a surefire hit. The Brand Uplift was over 20% and over 1 Million impressions were generated, which meant a high audience, but also a high recollection of the ads.
