A classic since 1962, revitalized. Twenty influencers. Three new mixes in the spotlight.
After Eight is a delicious combination of dark chocolate and mint melting cream, making it the perfect choice for special moments with loved ones. Since 1962, After Eight has distinguished itself in the market with its thin, individually wrapped pralines that are surprisingly refined and velvety.
Twenty influencers, three new mixes, 85 pieces of content.
Challenge
Increase online visibility and revitalize the After Eight brand, together with its newly launched products. Bring to life the consumption occasions among the target audience: modern, sociable and trendy.
Solution
Most people already know about After Eight’s base offering and why is special – the unique combination of mint and dark chocolate arouses the senses and it’s a refreshing pause in a busy day. Now influencers were tasked with presenting the mixes from After Eight (mint and dark chocolate; mint, orange and dark chocolate; mint, strawberry and dark chocolate) in a creative and attractive manner, while keeping a glam, modern surrounding for the materials. 20 influencers were chosen from multiple niches, using the Flaminjoy platform. Their creativity showed they understood the brief and genuinely connected with the brand and its products. Influencers created standard posts, stories, but also Reels, an exciting video format that’s being boosted in the Instagram algorithm. They followed the detailed brief and created content that excited people’s attention and aroused their interest.
Results
A Reach of over 64K was generated from these User Generated Content pieces, with an average of 281 likes and 26 comments per post. The Influencers’ followers didn’t take long to post reactions such as “Love the classic mint flavor”, “Will have to try the strawberry one” and “Now I crave each flavor!”. Combine basic likes with the comments of followers and you get a large scale results, using micro-influencers, activated within a few days. It’s the power of the all-in-one Flaminjoy platform.
