Pond's. A global agency. A new TikTok partnership. And a model that had to prove itself fast.
Our new strategic partnership with TikTok Philippines immediately validated our model — securing a major campaign with Unilever's Pond's through the global agency Publicis. The brief: activate a network of creators at scale, deliver on engagement, and prove a system that could travel. This collaboration now serves as our scalable blueprint for expansion across Southeast Asia.
37 creators. 43 pieces. One market unlocked. — Campaign content across TikTok Philippines.
Challenge
A brand-new TikTok Philippines partnership and a global-agency client meant the model had to deliver on its first major outing — at scale, with the process buttoned up, and with results a regional rollout could be built on.
Solution
We turned the TikTok partnership into an activated network — 37 creators, 43 pieces of content, delivered through Publicis for Unilever's Pond's. One validated system, ready to replicate across Southeast Asia.
Results
A brand-new TikTok Philippines partnership, tested immediately on a global-agency client. 37 creators activated through Publicis for Unilever's Pond's produced 43 pieces of content and 625K engagements — and the system that delivered it now travels across Southeast Asia.
What we ran
Influencer Marketing
Content Production
Platform Partnership
Agency Collaboration
Engagement & Reach
Read it.
The Proof Play
A brand-new TikTok Philippines partnership, validated immediately by a major Pond's campaign delivered through Publicis.
The margin37 Creators · 43 PiecesThe Scale Play
A coordinated creator network of 37, producing 43 pieces of content across a single market.
The margin43 Content PiecesThe Expansion Play
This collaboration now serves as the scalable model for Flaminjoy's expansion across Southeast Asia.
The marginSEA Rollout
