A year of influence. 185 influencers. Twelve campaigns.
With over 12 years of industry experience, ProBeauty stands out as a major importer and distributor of professional cosmetics in Romania. They enhance accessibility to beauty solutions by curating niche brands across various categories. With a portfolio boasting 100+ internationally renowned brands, Probeauty has made a mark as a leading importer and distributor of professional cosmetics in Romania. Collaborating with names such as Nook, Olaplex, Sensus, Schwarzkopf, TIGI, and Wella Professional, they bring top-tier beauty products to over 16 offline stores across Romania.
185+ influencers, 1,020+ pieces of content over a year.
Challenge
In response to a competitive beauty market, Probeauty embarked on influencer collaborations using Flaminjoy to boost brand visibility and engagement. The goal was to connect their premium products with a broader audience, creating a relatable and personalized brand experience. By partnering with influencers, ProBeauty aimed to enhance brand recognition and establish a more impactful presence in the beauty industry.
Solution
Probeauty effectively addressed their marketing challenges through the innovative use of Flaminjoy. Running 12 influencer campaigns throughout 2023, with one campaign conducted each month, ProBeauty adopted a user-friendly approach by creating public campaigns that allowed any interested influencer to apply. By carefully selecting suitable candidates from these applications, ProBeauty maximized the impact of their collaborations. Furthermore, the brand strategically engaged in offline activations, such as beauty expos, where selected influencers actively participated. To enhance user experience and drive conversion rates, ProBeauty seamlessly integrated user-generated content (UGC) into their website as shoppable galleries through the Flaminjoy platform.
Results
Over a year of campaign activations, Pro Beauty Group engaged 180+ unique influencers, creating 1000+ content pieces, achieving 1M+ organic reach on Instagram, and generating 180,000+ total engagements.
