Handmade since 1997. Ambassadors and UGC. Twelve months.
In 1997, 2 childhood friends opened a small soap shop, using a 70 year old native Australian recipe. From these fresh, handmade soaps, the brand expanded to body and home care, offering a wide range of products in delightful textures and fragrances. 20 years later, SABON is operated in 180 locations worldwide.
350+ influencers a year, 700+ stories.
Challenge
Increase awareness and sales around SABON through specific online and offline activations.
Solution
Launch campaigns with micro-influencers, to generate high-quality content around specific products. We knew we wanted to provide great results, so we relied on the Creator Campaigns feature to analyze each proposed influencer, to make sure their profiles fit the SABON brand. And not only that, but also that their past performance made them great candidates for these campaigns. The brand trusted us from the beginning and across half a year we worked with 20+ influencers / month. One challenge was finding specific influencers to physically come in the store to received packages and use it as a background for their content. Thankfully, Flaminjoy influencers add their detailed location, so it’s easy to select the influencers you need. SABON has specific guidelines for their collaborations and the way the content should portray their products and stores.
Results
As the brand saw the results of the ongoing campaigns, we opened up The Czech Republic, while in talks for other countries to provide similar campaigns. SABON understood that patience pays off in dividends, having large amounts of content that was reused in social-media.
