The perfect festival experience. Visa at UNTOLD. Twenty creatives.
VISA is a global leader in payment solutions, connecting the world through secure and innovative transactions. Empowering seamless commerce, VISA provides trusted and convenient payment experiences to consumers, businesses, and governments worldwide, fostering financial inclusion and economic growth.
Influencer content, repurposed into twenty creatives.
Challenge
In the competitive festival landscape, creating a flawless experience for UNTOLD attendees while leveraging influencer communication presents a unique challenge. Festivals often come with various hurdles like securing accommodations and managing event logistics, which can detract from the overall enjoyment. VISA aims to establish itself as an essential tool for overcoming these challenges, enhancing festival experiences even for those not attending.
Solution
To tackle these challenges, Visa has developed an interactive campaign titled “Prepare for UNTOLD with Visa,” focusing on enhancing the festival-goers’ experience. This campaign includes creating engaging content across various digital formats aimed at helping festival-goers preemptively solve common issues. The core idea is to use storytelling through reels and stories on social media platforms to resonate with the audience’s previous festival struggles and offer clear solutions via Visa services. The campaign kicks off with a compelling reel that shares narratives of past festival hiccups and illustrates how attendees can have a flawless experience this year by using Visa. By encouraging community interaction, attendees and fans are prompted to share their festival stories, making the campaign interactive and increasing its organic reach.
Results
The results delivered were impressive – the best pieces of content were repurposed into 20 different creatives. The campaign’s outstanding results underscore the power of strategic influencer engagement and creative repurposing in enhancing a festival experience with VISA.
