Brew the day your way. Micro-influencers. A national giveaway.
Jacobs Coffee has been revolutionizing the coffee experience for over a century by delivering rich, aromatic blends that bring people together over a perfect cup. With its iconic Krönung variety and a wide range of instant, ground, and whole bean options, Jacobs offers a comforting, café-style moment in every home. For more than 125 years, the brand has delighted millions of consumers across Europe and beyond, earning a loyal following through its commitment to quality, tradition, and the unmistakable “pampering aroma” that defines every Jacobs brew.
Sixteen creative content pieces from four micro-influencers.
Challenge
Despite its strong heritage and recognition, Jacobs Coffee aimed to boost brand visibility and consumer engagement among a younger, digitally savvy audience. The challenge was to find innovative ways to modernize the brand’s presence and drive participation in its national campaign and giveaway, while staying true to its legacy of quality, aroma, and connection.
Solution
Jacobs adopted a strategic approach by partnering with micro‑influencers to launch influencer marketing campaigns tailored to its National Campaign and Giveaway. The brand meticulously planned and executed content strategies designed to resonate with coffee lovers and showcase its premium blends. By collaborating with a select group of 4 micro‑influencers, Flaminjoy amplified content using Social Display, in the Thematic Digital Network. This strategy enabled Jacobs to extend its reach and connect with a diverse range of content creators, effectively amplifying the brand’s message and boosting engagement across multiple digital touchpoints.
Results
The results highlight the success of Jacobs Coffee’s influencer marketing approach, blending tradition with innovation to engage modern audiences. Across the campaign, Jacobs partnered with 4 micro-influencers to generate a total of 16 creative content pieces distributed through the Thematic Digital Network. This strategy not only showcased the brand’s premium blends but also drove meaningful interactions with coffee lovers across digital channels. The campaign’s performance was amplified through paid media, generating over 763.6K impressions, 407.7K unique visitors, and 8.3K clicks, achieving an average CTR of 1.1%—7.3X higher than the industry average.
