Everyday tasks, made easy. Nine micro-influencers. Fifty-one pieces of content.
Since 2003, Fino has been the trusted partner in making everyday household tasks a breeze. From food packaging and garbage bags to cleaning tools, Fino’s products have become essential in simplifying daily routines. With over a decade of dedication to research and quality, Fino is committed to innovation and reliability. As your intelligent ally, Fino brings expertise and care to every home, because Fino truly loves your home.
Nine micro-influencers, 51 creative content pieces.
Challenge
Fino was ready to step up their game and get their brand in front of a bigger audience. The mission was clear: boost reach and increase impressions to ensure more people knew about Fino’s amazing products. We knew we had to get creative and strategic to make Fino the talk of the town and capture the attention of potential customers everywhere. Game on! The campaign was all about showing off how Fino makes meal planning for the whole week a breeze. With top-notch products covering everything from cooking and packaging to cleaning, Fino is there to handle it all. The goal?
Solution
The objective was to collaborate with 9 micro-influencers to reach both women and men, ages 25-45, who lead busy lives and are on the lookout for quick and convenient meal solutions. We also aimed at health-conscious people, couples who love cooking together, adventurous eaters, and remote workers. With this audience in mind, influencers created engaging content that encouraged followers to try Fino products. The products were naturally integrated into home settings, and influencers shared their honest opinions and creative ways to use them. This approach made the content more relatable and trustworthy. The 9 influencers produced 51 pieces of creative content in various formats (Reels, Stories, Images) to achieve the broadest reach.
Results
In just two weeks, the Fino campaign delivered impressive results, exceeding expectations for both us and the brand. The content not only reached the target audience but also sparked the engagement we had initially aimed for. 51 pieces of creative content : From engaging Reels to beautifully styled images, the influencers created authentic content that highlighted Fino’s products in real home settings. Each piece felt natural, encouraging followers to explore Fino’s kitchen solutions in their everyday routines. 2,734+ interactions: The content resonated with Fino’s target audience, sparking meaningful engagement through likes, comments, and shares.
