Dead Sea cosmetics for Romania. Micro, macro, mega and pro. One mix of influencers.
Alma k is a beauty-cosmetic brand with products that are created with the finest blends of natural plant oils and extracts, and infused with genuine minerals and salts from the Dead Sea, the world’s most ancient spa. This brand is distributed exclusively by Douglas.
A mix of influencer types, 60 pieces of content.
Challenge
Turn Alma K into a wellknown beauty brand, as it already had Romanian distribution.
Solution
Mix different types of influencers: micro, macro, mega and professionals. The micro were used for content creation, the macro and mega for trust and awareness. While the last category, the professionals, were from the wellbeing niches, providing specific elements of confidence in the brand and its associated products. Creators join the complementary Amplifame app and enter their niche. They also connect their Facebook+Instagram accounts. This ensures that data that flows to Flaminjoy is accurate and is being sent without delay, through the official APIs. Because we were able to target Wellbeing as a Niche, we quickly found a good batch of influencers. Next, we looked at each of their Flaminjoy profiles to see what their Follower Growth was, what types of posts they had created in the past. And what engagement those posts had in the past.
Results
Content quality surpassed expectations, with UGC looking more like professionally shot videos and images. Alma K felt the combination of influencers hit the target and saw the business results to back it up.
