A new fragrance, launched. Fourteen influencers. Girlish, bright, pink and blue.
Douglas is the leading premium beauty platform in Europe. Offering more than 100,000 beauty and lifestyle products in online shops, the beauty marketplace and 2,400 stores, Douglas inspires customers to live their own kind of beauty by a previously unparalleled assortment – in the areas of perfumery, decorative cosmetics and skin and hair care as well as nutritional supplements and accessories.
Fourteen influencers with the fragrance's own aesthetic.
Challenge
For this specific campaign the main objective was to create awareness about the new Ariana Grande Fragrance that was exclusively distributed in Douglas stores.
Solution
Create a targeting audience of the influencers (18-25 years old – main focus) and find matching influencers that already have the same profile aesthetics as Ariana Grande – girlish, bright colours, pink & blue elements as the packaging. Influencers were chosen from the beauty, lifestyle, makeup niches to cover also the audience interests on beauty products. When creating a new creator group in Flaminjoy brands can select the target audience based on gender & age to communicate exactly to a specific audience. The influencer content was reposted on Douglas’ Instagram account and with the Creative Studio feature Douglas create several videos based on influencer feed posts.
Results
Douglas recognized that influencers represented a trusted source for their communities. Tapping into such a valuable audience was made exponentially easier thanks to Flaminjoy’s team and technology.
