A summer of hot deals. Thirty-five micro-influencers. Three days of buzz.
Banca Transilvania (BT) is the largest bank in Romania, founded in 1993 in Cluj-Napoca by local businesspeople with 79% Romanian and 21% foreign capital. The bank operates through four main business lines: corporate, SME, retail, and a division for medical professionals, serving around 4 million clients with 550 units and over 9,000 employees.
Thirty-five micro-influencers, 267 creatives, three days.
Challenge
Facing the unique challenges of a different kind of summer, Banca Transilvania was determined not to let the season’s vibe fizzle out. They needed an innovative way to engage their audience and breathe life into their seasonal promotions. The goal was to merge the excitement of summer with the allure of irresistible shopping deals. BT envisioned a campaign that would not only highlight their offerings but also create a communal atmosphere of excitement and anticipation. By tapping into the influence of social media personalities, they sought to bridge the gap between conventional marketing and the dynamic world of digital engagement.
Solution
Influencers were chosen to translate BT’s vision into a reality, based on their engagement rate and overall feed aesthetics. Key insights on pet ownership, relationship status, number of children, etc. Using Banca Transilvania’s brief as a guiding light, influencers crafted engaging content packed with enthusiasm and authenticity. They kicked off the excitement with teasing stories on Instagram, strategically timed to align with the campaign phases. These stories integrated a mix of visuals, videos, and even TikToks, tailored to match each influencer’s unique style and resonate naturally with their followers.
Results
Over 205K Reach was achieved in only 3 days, through 267+ creatives from micro-influencers. By effectively harnessing the creativity and reach of influencers, Banca Transilvania successfully revitalized their online shopping campaign, in the midst of festival season, demonstrating the power of authentic storytelling in transforming promotional efforts into a dynamic and engaging consumer experience.
