Romania's largest restaurant chain. Local creators, at scale. Ten campaigns.
The largest Romanian restaurant chain: City Grill Group currently operates restaurants and cafes under the brands Hanu’ Berarilor, City Grill, and City Cafe, Buongiorno, Caru’ Cu Bere, Restaurant Hanu’ lui Manuc, Pescarus, and Becker Brau.
Over 100 influencers across ten campaigns.
Challenge
City Grill Group must overcome the obstacle of effectively engaging local influencers for content creation and offline activation. Identifying influencers who resonate with each restaurant’s specific community while ensuring brand alignment poses a significant challenge. Leveraging Flaminjoy to streamline influencer discovery and collaboration across multiple locations is essential but requires careful planning and resource allocation. The challenge is to efficiently utilize Flaminjoy to maximize the impact of their marketing efforts through localized influencer partnerships.
Solution
Utilizing Flaminjoy, they sourced content ideas from Micro Creators at scale. The platform’s advanced filtering capabilities allowed them to find influencers based on Location, Age, Gender, and Niche. By targeting Health, Cooking, and Lifestyle Niches, they easily gathered the first batch of creators. The challenge of activating influencers in an offline campaign, where influencers were required to visit specific restaurants, was effectively addressed through our platform chat feature. Coordinating influencer visits to designated City Grill locations posed logistical complexities, including scheduling, communication, and ensuring that influencers accurately conveyed the brand’s messaging. However, our platform’s chat feature streamlined this process, providing influencers with a seamless channel to communicate with the brand in real-time.
Results
City Grill Group’s influencer campaigns generated significant engagement and reach, activating over 100 influencers across 10 campaigns and resulting in 630k+ organic reach and 70k+ total engagements on Instagram.
