Feel like a child again. Thirty-two influencers. 156 pieces of content.
Ever since 1958, Chupa Chups has brought happiness to children of all ages. They plan to make sure this continues, by combining a strong sense of the Chupa Chups tradition with contemporary creativity and innovation.
Thirty-two influencers, 156 pieces of content.
Challenge
Chupa Chups wanted to create fun&cool content around the product consumption from adults that can feel like a child again.
Solution
We had to find the right mix between creators and generated content. We’ve activated 30+ content creators that were aged 25+ years old and their mission was to show how they choose their #ForeverFun story using Chupa Chups. Influencers were chosen using the Creator Campaigns feature inside of Flaminjoy. The demographics provided a good starting point. By looking at specific content pieces, you start to understand their affinity and style. The next step is to add them to a group, which can be organized by creator size (for example Nano-Influecners or Micro-Influencers). Briefing the influencers was also done inside of the platform. Their task was to show Chupa Chups in different contexts, align the fun with the various flavors. The deliverables chosen were in the form of Reels, Stories and TikToks.
Results
Chupa Chups refreshed the product we all know and turned into a symbol of fun, at any age. This made it ok for people of all ages to pick up a lollipop when they’re shopping or just to remind them of their childhood. Online content was transformed into offline brand awareness and sales.
