Instant coffee, instagrammable. Sixty micro-influencers. One month.
La Festa – well known coffee/hot chocolate instant product – part of Maspex Group that has become the owner of more than 20 companies and one of the largest food producers in CEE.
Sixty micro-influencers, 100 pieces of content.
Challenge
Transform a basic product, that people known about, into something instagrammable, that grabs your attention.
Solution
Use micro-influencers to show a well-known product in a new, cool way, unseen before in social media for this brand. The target defined by the brand was composed of adults, between 16-25 years old, both in urban and rural areas, predominantly women, but not excluding men. There was also a secondary audience, with a focus on families. The Creator Campaigns feature allows brands to search for their desired influencers using various filters, like Location (Country, County, City), Age, Gender and Niche. Going even deeper, brands can also filter by the followers’ details, to make sure they pinpoint the right creators to work with. Once the initial batches of influencers have been found, they’re organized into groups. The next step is to look at their individual profiles within the platform.
Results
La Festa has learned that content has many facets and many uses. This time, they’ve been utilizing UGC into multiple platforms, increasing engagement and speeding up the entire process through a dedicated platform.
