Whiskey and honey, for summer. An influencer contest. The best UGC wins.
A blend of Jack Daniel’s Tennessee Whiskey and a unique honey liqueur of our own making, for a taste that’s one-of-a-kind and unmistakably Jack. With hints of honey and a finish that’s naturally smooth, Jack Daniel’s Tennessee Honey offers a taste of the unexpected.
Fourteen micro-influencers, 58 pieces of content.
Challenge
Jack Daniel’s wanted to increase visibility and awareness on a smooth combination of whiskey and honey, using the creativity of influencers.
Solution
A blend of Jack Daniel’s Tennessee Whiskey and a unique honey liqueur of their own making, for a taste that’s one-of-a-kind and unmistakably Jack. With hints of honey and a finish that’s naturally smooth, Jack Daniel’s Tennessee Honey offers a taste of the unexpected. A drink like no other demands a campaign like no other. We understand the power of social media and the importance of utilizing influencers to promote our products. To increase brand awareness, we partnered with a group of influencers who share the passion for quality and authenticity. Flaminjoy’s advanced filtering options allows anyone to find the perfect candidates. We had filters for influencers who wanted to promote alcoholic products, but we’ve also used the Niche, Size and Engagement elements to laser-target the best performers.
Results
Reels proved to be star of the show, with influencers competing against each other to generate more attractive and on-brand content. 444 average likes and 26 average comments were generated for each one. The campaign elevated regular creatives, with reactions such as: “Really love this one”, “I mostly find Jack Daniel’s a bit heavy. But the honey one sounds good”, “This looks perfect for summer”. This increased awareness not just among the base audience, but also among new consumers, succesfully translating the content into a convincing idea of trying Jack Honey as a summer drink.
