New phones, the smart way. Thirty influencers. Reels that show it off.
Flip is an online platform where you can buy new phones in a smart way. Phones are refurbished and carefully checked by specialists in 30 areas and come with benefits similar to new ones.
Thirty influencers, 91 pieces of content.
Challenge
Promote the Flip brand and increase the visibility of the online platform, through a visual medium.
Solution
Micro-influencers were the obvious choice for Flip, as they specialize in content generation. They were tasked with coming up with Instagram Reels showing the unboxing experience for refurbished phones. These short, engaging videos allowed us to showcase Flip products in a fun and creative way, while leveraging the influencers’ existing audiences to expand the reach. With the growing popularity of Instagram Reels, we recognized the opportunity to connect with our target audience in an exciting way and generate buzz around the brand. Influencers outdid themselves when creating content, with testimonials, showcases, skits and stop-motion. This meant increased content variety and a larger chance of engagement, due to their visually appealing nature.
Results
UGC satisfies the brand’s need for more content, but it’s also the perfect source of trust and brand awareness.
