Smart Living Starts with Dreame. Six micro-influencers online. Eight screens across Bucharest.
Promote the “Smart Living Starts with Dreame” message by implementing a comprehensive strategy to boost brand visibility and drive meaningful consumer engagement across both digital and physical platforms. Through targeted online campaigns, influencer partnerships, and impactful offline activations, the goal is to position Dreame as a leading and trusted brand in the smart home technology market, recognized for innovation, convenience, and quality.
Six micro-influencers. Eight premium locations in Bucharest. — The creator content, and the screens it ran on.
Challenge
Promote “Smart Living Starts with Dreame” by increasing visibility and engagement, positioning Dreame as a smart home leader.
Solution
Collaborate with 6 micro-influencers to produce engaging, authentic content that resonates with target audiences, while simultaneously amplifying the “Smart Living Starts with Dreame” message through strategic DOOH (Digital Out Of Home) placements in high-traffic urban areas. By merging the power of social media storytelling with strong offline brand presence, the campaign ensured consistent visibility and created a cohesive, multi-channel brand experience that maximized impact and consumer recall.
Results
The campaign showcased the power of integrated influencer and DOOH strategies. A total of 25 creative content pieces were generated across social platforms, driving 1.5K interactions, 1.2K likes, 61.4K views, and an organic reach of 42.2K. Simultaneously, the DOOH campaign achieved 1 Million reach, with 26.5K plays across 8 premium locations in Bucharest, including Piața Unirii, Piața Romană, and Piața Dorobanților.
