A museum, made in 2018. UGC, live. Zero minutes of downtime.
Following the success of its electronics business, Samsung has received global recognition as an industry leader in technology and one of the top 10 global brands. Samsung is the biggest smartphone brand in Romania. Its Galaxy line continues to inspire and is on the lips of many Romanians, from all walks of life.
660 images, generated and shown in real time.
Challenge
The brand noticed something interesting, from a simple research: 60% of the Urban Romanian population has never been in a museum, considering the exhibits as old and not fun. Samsung came with a question: What would a museum look like if it was created in 2018?
Solution
The plan was born out of a need and a natural follow-up to the InstaWalks they were already organizing along the years. On Museum Night (the 19th of May 2018) we launched the implementation at Qreator. We came up with a custom implementation that gathered images from the 3 hahtags (#reimaginestreetart #reimagineportraits #reimaginepatterns). We then used the existing hardware available (large screens connected) to show images, one at a time, for a few seconds each. Because Flaminjoy uses the official Facebook+Instagram APIs, images were being gathered inside of the platform without delay, after being posted online. The next step was showing the content. Because our implementation “lived” online, at a basic URL, with a custom backend, there was no need for any additional hardware. Plus, the entire system was overseen by one developer and one brand manager.
Results
Samsung reimagined museums, turned content into an interactive experience and provided a glimpse into the digital future using UGC.
