A new showroom. Micro-influencers. High-reach media.
Dreame is a brand specializing in innovative and high-performance home appliances designed to simplify everyday cleaning tasks. Known for its advanced vacuum cleaners, mops, and smart cleaning solutions, Dreame combines cutting-edge technology with sleek design to deliver powerful and efficient results. The brand focuses on enhancing home comfort through intelligent, user-friendly devices that meet the modern household’s needs.
Seventeen creative content pieces for the showroom launch.
Challenge
Creating impactful visibility for the showroom opening by combining authentic creator-led content with strategic amplification. The challenge was to capture attention in a crowded digital space while encouraging real engagement and driving both awareness and foot traffic.
Solution
Dreame collaborated with 3 micro-influencers who created 17 creative content pieces showcasing the showroom experience. Content was posted on Instagram (Feed, Story, Reels), and supported by Social Display ads inside the Thematic Digital Network, ensuring broad visibility across key digital channels.
Results
The campaign delivered strong results both organically and through paid distribution. Social media content generated 77.1K views, 65.2K reach, and 3.4K+ total actions including likes, shares, saves, comments, and website visits. Organic content alone accounted for 32.3K views, 20.1K reach, and over 1.8K interactions. Boosted posts added 54.8K views, 45.1K reach, 273 interactions, and 1,271 direct website visits. Meanwhile, the Publisher Display campaign achieved 1.7M impressions, reaching 605.2K unique users, and generating 21,355 clicks with a CTR of 1.26%—8 times higher than the industry average.
