Adventure, glamping, nature. Six influencers. Two days.
Green Camp’s desire is to offer a unique nature experience, while promoting outdoor activities. It’s a dedicated location for adventure, glamping and corporate teambuildings.
Six influencers, fifty pieces of content, two days.
Challenge
Embark on a journey to rediscover the beauty of nature at Green Camp, where thrilling adventures and serene relaxation coexist harmoniously. Their expansive nature park is a one-stop destination for outdoor enthusiasts, families, and corporate team-building events. Launching in mid-May, the brand needed to increase its awareness among the target audience.
Solution
Green Camp believes in the power of authentic experiences and genuine connections, which is why they chose to collaborate with micro-influencers to increase their brand awareness. By partnering with these passionate and highly-engaged content creators, the aim was to showcase the unique offerings of the nature park and reach a wider audience who share the love for outdoor adventures and relaxation. Micro-influencers are known for their ability to create a strong rapport with their audience, which aligns perfectly with Green Camp’s brand values of trust, authenticity, and memorable experiences. Their smaller, yet more intimate following ensures that their message resonates with those who are genuinely interested in exploring the great outdoors and seeking unforgettable adventures.
Results
With over 50 pieces of content posted, Green Camp’s solution proved that influencers can be activated for other niches, not just Fashion or Beauty. Participating in activities and posting their experiences meant a lot of people were suddenly finding out and becoming interested in the park. A Reach of 57K for all the posts transformed into over 9K engagements (likes+comments), which meant the content worked in attracting a lot of attention and increasing the brand awareness of Green Camp, in only a few days.
