Dealwise, the cashback app. Sixty micro-influencers. Affiliate codes.
ING is a global bank with a strong European base. Our 53.000 employees serve around 38.4 million customers, corporate clients and financial institutions in over 40 countries. ING launched DealWise in Romania, as a cashback platform for users.
Sixty micro-influencers, 200+ pieces of UGC.
Challenge
Turn content into cashback orders, using micro-influencers.
Solution
Transforming micro-influencers into ambassadors and tracking sales using affiliate codes. Banking and FinTech are not seeing as traditionally visual mediums, as opposed to the Beauty, Fashion and Travel industries. However, as content becomes more and more important throughout all mediums (social, ads, OOH, TV, etc.), brands are starting to pay attention to UGC as an important part of their marketing strategy. Flaminjoy’s Creator Campaigns feature gives brands the opportunity to search for their desired influencers, using specific filters, to fit their needs. We were able to find creators by Location, Age, Gender and Niche. Because content quality was essential, we looked at their previous posts in each influencer’s profile to understand their frequency, types of content and overall aesthetics.
Results
ING proved that FinTech is a content-driven industry, when using the right influencers, with the right brief. The key is not stopping at content production, but analyzing the content and pushing it further in multiple channels to achieve true results.
