Romania's number one hair dye. Micro-influencer UGC. Social Display.
Papillon Laboratoires Cosmetiques is the leading Romanian hair dye company, with 29 years of experience in the field, being a joint venture in Romania. The best known and most loved of the brands marketed is LONCOLOR, the number 1 Romanian brand in the hair dye category according to Nielsen retail audit, March-April 2022.
Micro-influencer UGC in Social Display formats.
Challenge
Bring awareness to the brand through new, unseen methods and mediums.
Solution
Deploy Social Display, the Flaminjoy+Ringier innovation meant vor visionary brands. In total, 10 micro-influencers have been recruited to generate specific content, that was then repurpsed inside of innovative display ads. Influencer Selection: The Creator Campaigns feature allows brands to filter through the Flaminjoy database and find the perfect creator. This includes Location, Age, Gender and Niche. If needed, brands can dig even deeper by looking at data for the influencer’s followers. Because each company has specific needs and desires when it comes to the people they’ll be collaborating with, it’s important to do another round of checks. Each influencer inside of Flaminjoy has a dedicated profile, with helpful information like Follower Growth, profile quality, content quality.
Results
The results surpassed expectations, proving once again that strong collaborations will always yield win-win situations. Loncolor is now using UGC on an ongoing basis, increasing their trust and brand awareness among specific online communities.
