LUX Botanicals, launched. The power of nature. UGC, extended.
In a fast-paced world that increasingly values the status quo over individuality and self-expression, especially when it comes to women and beauty, LUX is a global brand that has been redefining beauty and self-expression since 1925.
UGC extended with Social Display.
Challenge
Raise awareness of the launch of the new LUX Botanicals range, as a brand that elevates daily routine using the power of nature.
Solution
Lux Botanicals had worked with influencers before, but was looking to expand the UGC Reach even further. The Social Display innovation solves this challenge: guaranteed Reach with associated Brand Lift study. The first step is the campaign brief. This is the foundation for the entire campaign. Brands take about 1 hour to fill this in. The key elements for this campaign involved: capturing the sensory character of the products; to highlight the mood of relaxation, pampering, freshness, refreshment with the use of the products. Also adding details of product attributes (94% natural ingredients; natural oils, exotic flower fragrance) + product benefits (leaves the skin velvety soft, with a long-lasting pleasant fragrance). The second step is finding and filtering the right influencers.
Results
The Brand Lift achieved was 5%, combined with a CTR of 4.48%, which is 11 times higher than the standard display industry average! 2.9 Million Impressions were guaranteed before the campaign started and delivered to specific audiences. LUX saw firsthand the power of joining UGC and innovative display formats, with results that proved its efficiency across the marketing funnel.
