Always-on creators. A micro-influencer school. 80% less operational cost.
VGeneration is the official distributor of Vans, New Era and Superdry brands. Their Gen Z customer base made UGC a no brainer as the core of their marketing strategy.
A hundred creators, 100+ pieces of UGC per campaign.
Challenge
Create a better branding online for VGeneration – the official reseller of well known brands.
Solution
Work with micro-influencers at scale, on a monthly basis. This was what we called a micro-influencer school, a project we start for brands looking for a longer collaboration with a variety of creators. Each month meant new creators and new fashion themes they had to create content for. They received guidance, were all added in a WhatsApp group and often collaborated on projects together. These micro-influencers not only created UGC, but also grew as people, developed their own look and feel online and their social followings increased. A win-win for everybody! Managing the relationships with the creators has never been so easy with Flaminjoy, helping the brand to leverage hundreds of pieces of content and integrate these in the sales funnels to get to amazing results in sales and reach.
Results
VGeneration transformed creators from a one-off campaign to a dedicated piece of their marketing strategy. Long terms results can be achieving, by creating a system were creators can be themselves and put your products in the best possible light, in front of their communities of followers.
