Eyewear, in every story. Influencers from 15 countries. Shoppable galleries.
Eyerim is the online optician of Central & Southwest Europe, balancing its well-established e-retailer & high-growth D2C business models.
Fifty influencers from fifteen countries.
Challenge
Make Eyerim’s global ecommerce websites more attractive and integrate UGC within them.
Solution
Deploy ongoing micro-Influencers collaborations and ProductLead Visual Commerce enhancer. The Creator Campaigns feature handled finding and analyzing profiles for potential influencers in the collaborations. Since Location is available as a filter, we could find creators in specific Countries, Counties and Cities. Then add more filters like Age, Gender and Niche. With this first layer of filters, we moved towards looking at each influencer profile in particular. This gave us an outlook on their profile quality, content aesthetic and follower growth. Next, Visual Commerce provided the technology to take UGC, add Pins on top of it and turn it into Shoppable Galleries. Their performance could be tracked using the Google Analytics integration. This was by far the largest project we had done up to that point.
Results
Eyerim is one of those unique brands that understands trends, is courageous enough to try new things and invests heavily in the development of the website user experience. This is reflected in its online presence, but also growth in the retail space, on a global scale.
