From social content to basket. Micro-influencers at scale. 3,730 stories.
Collective is the main fashion retailer in Romania, pushing into the market top global fashion brands. The brand sells the latest collections of renowned international brands such as Scotch&Soda, BOSS, HUGO, Karl Lagerfeld, Guess, Pepe Jeans, Calvin Klein Jeans, Ted Baker, G-Star, Superdry, UGG, Franklin&Marshall, Converse, Nike, KENDALL + KYLIE and many more.
More than 3,730 stories from a micro-influencer program.
Challenge
Ignite social commerce for a well-known brand, with both an offline and an online presence.
Solution
Tactically use micro-influencers, at scale. They’ve been used to fuel UGC and then the brand repurposed the content using Flaminjoy to increase their ecommerce conversion rates. One of the most powerful UGC processes is creating a micro-influencer program, with long-term goals and insights. More than 6 batches of influencers, totaling over 150 enrollments have been run. This has led not just to an abundance of User Generated Content, but also an increase in Instagram followers and conversion rates on the website. Content from influencers has been used as inspiration on the homepage, as well as on standalone landing pages. At the same time, the Creative Studio provided a way to dramatically increase the quality and output of social and ad content.
Results
Collective was able to turn User Generated Content into a source of inspiration and fuel for improving conversions directly on the website and through repurposed content in social and ads. Results paid off by improving the process and working with influencers on a consistent basis, creating relationships and earning earning the trust of their communities.
