A new product line. Creator content. Social Display, first of its kind.
Dove is an American personal care brand owned by the British multinational consumer goods company Unilever, with products sold in more than 150 countries.
Inspirational UGC in exclusive ad formats.
Challenge
Bring awareness to a new product line, in an eye-catching eye.
Solution
Social Display was chosen as the innovation for awareness and brand lift, featuring precise targeting and exclusive ad formats. Measurement was done both before the campaign (as a baseline) and at the end (to compare the impact achieved). The first collaboration of this type meant Dove was a successful first candidate, beating the click-through rate of the industry by 13 times! Inspired influencers: Flaminjoy’s Creator Campaigns provides brands with expanded filtering options, that allow them to find the right influencers based on Location, Age, Gender and Niche. Great generated content: Going further towards individual profiles, brands can look at past content quality, but also how it performed, to see who the best creators are.
Results
Dove was the first of many brands that decided to use the Social Display innovation. It combines inspirational UGC pieces with exclusive ad formats, with a measurement system that helps companies understand their results.
