Look as young as you feel. Ten micro-influencers. Women 35+.
Elmiplant is a popular skincare brand from Romania that’s all about delivering high-quality, natural products packed with plant-based ingredients. They blend natural extracts and essential oils with skin-friendly formulas to create everything from facial creams to body lotions and shower gels. Whether you’re after hydration, anti-aging benefits, or extra skin protection, Elmiplant has got you covered. What makes them stand out? Their commitment to sustainability. With eco-friendly packaging and a focus on natural ingredients, Elmiplant is the go-to brand for anyone looking for effective skincare that’s kind to both your skin and the planet!
Ten micro-influencers, 43 pieces of content, twenty days.
Challenge
The new campaign for Elmiplant’s Hyaluronic GOLD Range centers around the theme “Look as Young as You Feel!” This campaign targets women aged 35 and older who are focused on facial care. The Hyaluronic GOLD Range is highlighted as a comprehensive face care solution with innovative formulas designed to deliver exceptional results. Hyaluronic Booster: This formula features 30 million hyaluronic capsules, filler hyaluronic acid, low molecular weight hyaluronic acid, and a hyaluronic acid & collagen stimulator. These ingredients work together to fill wrinkles, redefine facial contours, and revitalize the skin.
Solution
To ensure broad coverage, the content created by influencers was distributed via SocialDisplay within the Flaminjoy Publisher Inventory. Elmiplant worked with 10 micro-influencers to engage women aged 35+, producing 43 pieces of content (11 videos and 32 images) . These creatives were designed to feel natural and relatable, set in familiar home environments with everyday objects. The goal was to create a sense of intimacy and a soothing routine, showcasing how Elmiplant products fit seamlessly into daily life. From cozy living rooms to serene bathrooms adorned with personal touches, the content aimed to evoke a feeling of relaxation and well-being. These genuine, homey posts reached over 60,000 people, who engaged with the content through likes and comments.
Results
In just 20 days of working with Flaminjoy, Elmiplant saw incredible results through their partnership with 10 carefully selected micro-influencers. This collaboration wasn’t just about numbers; it was about creating a real connection with women 35+ who value skincare that fits naturally into their everyday routines. 43 pieces of creative content: From engaging videos to beautiful, relatable images, the influencers created content that felt authentic and personal, helping Elmiplant feel like a brand that truly understands its audience. 4,775+ interactions: The content resonated with people, sparking conversations, likes, and comments.
