Energen Champion. A market-share mission. And a plan to own the chocomalt category.
The brief was clear: expand Energen Champion's market share in the Philippines through targeted influencer activity — and become the outright leader in the chocomalt drink industry. That meant sourcing at scale, seeding at volume, and generating a wall of content the whole market could see.
50 creators. 1,000 pieces. 31M views. — #TheChampionNicki and the Champion Discover Challenge.
Challenge
Chocomalt is a crowded, habit-driven category where leadership is won on sheer presence. Energen Champion needed to out-appear the competition and convert visibility into market share.
Solution
We ran the full engine: influencer sourcing and briefing, PR-package production and delivery, AI-driven content repurposing, then massive content generation with publisher amplification — turning 50 creators into 1,000 pieces of always-on presence.
Results
Fifty creators, briefed and seeded, then multiplied by AI-driven repurposing into 1,000 pieces of content and amplified across publishers — 31M views, 380K likes and 4K comments of always-on category presence.
What we ran
Influencer Sourcing & Briefing
PR Package Production & Delivery
AI-Driven Content Repurposing
Content Generation & Publisher Amplification
Engagement
Read it.
The Reach Play
50 creators, 1,000 pieces, amplified across publishers to blanket the Philippines chocomalt market.
The margin50 Creators · 1K PiecesThe Volume Play
AI-driven repurposing multiplied every asset into always-on presence at category-leading scale.
The marginAI RepurposingThe Engagement Play
380K likes and 4K comments turned reach into real audience pull.
The margin380K Likes · 4K Comments
