Lensa turns seven. Instagram and TikTok. Thirty-four influencers.
Lensa is the omnichannel retailer focused on eyewear, with over 10 showrooms across Romania and a strong online presence.
Thirty-four influencers celebrate Lensa's seventh anniversary.
Challenge
Bringing awareness to the 7th anniversary of Lensa, in a social environment, across more mediums.
Solution
Using micro-influencers across Instagram and TikTok to use their creativity in the generated content. Flaminjoy’s Creator Campaigns feature made it easy to find and anayze potential influencers for this campaign. Besides stats, content is also available for analysis. This makes it easy to see if a particular influencer is the right fit for a brand. We knew the campaign should be big, so we increased our view from Instagram and used TikTok as a social platform as well. Content was then used across their social media channels, turned into Shoppable Galleries for their website and used in ads to mark the anniversary.
Results
All these efforts turned into real online results for the business, as well as increased traffic in physical retail locations. Lensa continued to use UGC as the fuel for driving awareness and sales across media.
