Romania's biggest supermarket chain. Thirty micro-influencers. Five days.
Founded in 1995, Mega-Image is the biggest supermarket chain from Romania with over 700 stores across the country.
Thirty micro-influencers, 243,644 reach in five days.
Challenge
Bring awareness to a new in-store campaign, that consisted of earning points for every purchase. Specifically, for each 20 RON spent, customers received a point which helped them to have 70% off for the French Bull-themed products.
Solution
Use micro-influencers to spread the campaign mechanics and make the products “wanted”. We activated 30 eco-friendly/health/lifestyle influencers to share the new loyalty campaign. Their mission was to create awareness about the new French Bull products that can be purchased only at Mega Image hypermarkets. Influencer selection: The Creator Campaigns feature allowed the brand to find influencers based on their size (Nano, Micro, Macro, Mega), their location (Country, County, City), Age, Gender, as well as Niche. This last element was even more important, as the brief was very specific around the types of influencers that were needed for this campaign. The initial batch of influencers gathered was then organized into groups. Each individual influencer has a dedicated profile that shows profile and content information.
Results
Thanks to the power of influencers, producing authentic content and sharing it with their communities. It’s UGC at its finest. Mega Image realized the true potential of content, that gets spread in the right social channels, to the right audiences, for offline results.
