Beauty from within, phase two. Fresh creator content. Paid and organic media.
Belene Collagen is a premium beauty supplement designed to support healthy skin, hair, and nails from within. Formulated with high-quality, clinically tested ingredients, Belene helps enhance natural beauty by promoting firmness, hydration, and elasticity—delivering visible results through consistent daily use.
Twenty-six content pieces from nine micro-influencers.
Challenge
In Phase 2 of the campaign, the key objective was to build on earlier success while driving higher content relevance and maintaining performance in both paid and organic media. The brand needed to re-engage its audience with fresh creator content, leveraging authentic storytelling to reinforce its beauty and wellness promise.
Solution
Belene partnered with 9 handpicked micro-influencers who created 26 diverse content pieces showcasing the product in relatable, everyday routines. These were strategically distributed across formats such as FEED, STORY, and REELS.
Results
Phase 2 successfully continued the momentum of Belene’s influencer marketing journey. With 26 content pieces created by 9 micro-influencers, the campaign recorded 2246+ organic interactions—15% higher than the average. Social media impressions totaled 24.73K, while paid media achieved 1.85M impressions and reached 959K unique visitors. With 15.7K total clicks, the campaign delivered a 0.85% CTR—5.6 times higher than industry benchmarks. Belene’s continued collaboration with creators proved instrumental in maintaining relevance, growing visibility, and sustaining strong brand equity through Phase 2.
