Glow from within. Micro-influencers. Social Display across the THD network.
Belene Collagen is a premium beauty supplement designed to support healthy skin, hair, and nails from within. Formulated with high-quality, clinically tested ingredients, Belene helps enhance natural beauty by promoting firmness, hydration, and elasticity—delivering visible results through consistent daily use.
Twenty-nine creative content pieces, amplified across the network.
Challenge
In a competitive beauty and wellness space, Belene Collagen aimed to stand out by creating a connection with a digitally savvy audience. The objective was to increase brand visibility, boost trust through authentic creator content, and amplify awareness through both organic and paid strategies—all while maintaining Belene’s premium positioning.
Solution
Belene collaborated with 11 micro-influencers across Instagram and TikTok to generate a total of 29 high-quality content pieces. By leveraging the THD Network’s Social Display formats (Feed, Story, and Reels), the brand maximized reach and visibility in both paid and organic environments. This data-driven, performance-focused approach helped Belene deliver outstanding results in a short time frame.
Results
The campaign demonstrates the power of micro-influencer partnerships combined with smart content distribution. With 29 content pieces, Belene reached over 2.8M impressions and recorded 34.2K interactions across social and paid media. Paid performance stood out with a CTR of 1.10%—7.3 times higher than the industry average. On Social Display, the campaign reached 1M unique visitors and delivered 21.38K clicks at a 1.18% CTR. Additionally, Social Boost further expanded the reach with an impressive 960K impressions. Belene successfully elevated its brand presence through performance-led influencer marketing, aligning strong visuals with real impact.
