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Market research enters the age of influencers: Flaminjoy and Ipsos launch Trend Scout

Articles, Partnerships | May 22, 2024 | 2 min

In a world where brand-consumer interactions are more dynamic than ever, staying ahead of trends and understanding niche audiences has become crucial for success. Recognizing this need, Flaminjoy have joined forces with Ipsos, the leading global market research company, to launch Trend Scout—a game-changer in modern market research.

Meet Trend Scout: The Evolution of Market Research using Influencers

Trend Scout represents a significant leap forward for marketers by leveraging the power of influencer communities to provide unprecedented real-time insights. This innovative solution combines Ipsos’ extensive research expertise with Flaminjoy’s in-depth understanding of influencer dynamics, offering brands a comprehensive overview of consumer preferences and emerging trends.

One of Trend Scout’s standout features is its ability to reach niche audiences that are typically underrepresented in traditional market research. With a particular focus on Gen Z, Trend Scout uncovers the unique influences that shape purchasing decisions and brand perceptions among this critical demographic.

Key Features of Trend Scout

Trend Scout offers several unique advantages:

  1. Authentic Real-Time Insights: Gain access to honest consumer feedback through trusted relationships between influencers and their followers.
  2. Ultra-Precise Targeting: Discover the specific factors that influence purchasing behavior, media consumption, and brand perceptions among niche audiences, especially Gen Z.
  3. Cost Efficiency: Maximize ROI by leveraging the organic reach of social media for research purposes.
  4. Actionable Recommendations: Receive personalized advice on optimizing marketing strategies, brand positioning, messaging, and communication channels.

Transforming Market Research with AI and Influencers

“In a time of rapid change and constant disruption, Ipsos remains committed to continuous innovation in market research, offering clients the most current and actionable solutions.” highlighted Amelia Podariu, Senior Client Director at Ipsos. “Partnering with Flaminjoy and launching Trend Scout allows us to take this mission to the next level, expanding our ability to decode the complexities of niche audiences and Gen Z, two critical segments shaping the future of consumption.”

Sorin Amzu, Flaminjoy’s Marketing Manager, echoed this sentiment, emphasizing, “We are dedicated to offering our clients a complete and integrated experience through this partnership, enabling them to harness the full potential of influencers and achieve outstanding marketing results.”

The partnership capitalizes on the strengths of the two companies with the goal of expanding the utility and insights offered to customers. The new service can be used before the launch of a marketing campaign or post-launch, to quantify its impact on the target audience.

Personalized and Precise Data for Better Decision Making

Trend Scout goes beyond standard demographic data (such as age, gender, income level, and location) by incorporating aspects specific to influencers—number of followers, interaction dynamics, niche analysis, and brand preferences. This allows brands to develop data-driven, personalized influencer marketing strategies tailored to resonate with their target audiences.

State-of-the-art AI-powered reporting transforms raw data into actionable recommendations, enhancing product, price, and competitive positioning strategies to drive growth.

About Ipsos

The international group of French origin Ipsos represents one of the largest companies in the field of market research, is listed on the Paris Stock Exchange and is present in 90 countries. Ipsos is the largest research group present in Romania, with over 1,000 employees. In 2025, Ipsos will celebrate 50 years of global existence and 24 years on the Romanian market. For more information, visit https://www.ipsos.com/ro-ro

Contact us today for more information and getting started with your Trend Scout campaign!

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