Increase app installs, as well as signups and account top-ups through innovative content methods.
Combine brand assets with User Generated Content to produce automated creatives, at scale.
31% Better conversion rates from download to banking client.
Impressions
UGC generated in 10 days
Lower cost per app install
Better conversion rates from download to banking client
George is the first smart internet banking from Romania: user friendly, personal and 100% online launched by Erste Group. Banca Comerciala Romana (BCR), a member of Erste Group, is the most important financial group in Romania, including operations of universal bank, as well as specialized companies on the leasing market, assets management, private pensions, housing banks and banking services through mobile phone.
Get George as a brand more well known as a banking solution. Open banking and digital-only banking are still rather new concepts in Romania, even with the growth of Revolut.
We needed to exponentially generate pieces of UGC with #staycontactless to fight against COVID-19. For every hashtag used, George donated 1 Euro.
Mass-sampling t-shirts with positive messages to micro-influencers.
With over 135 micro-influencers enrolled in the campaign, it meant over 1.200 pieces of content in the span of just 10 days. A rollercoaster of communication, content and micro-influencers during a global pandemic – performed digitally and measured in one platform. Fully automated and in real-time.
Increase app installs, as well as signups and account top-ups once people had downloaded the app.
As influencer followers found out about George and its powerful features, they knew downloading it was the right solution. UGC led to real business results, using creativity and trust.
The Creative Studio’s abilities were put to the test once again. We combined brand assets (text, colors, logos) with User Generated Content to produce automated creatives, at scale, with a focus on performance. The outputs were static banners and animated videos – or both, depending on on the need and channels.
These generated ads a 2.4X lower cost per app install and a 31% better conversion rate from download to banking client. At the same time, the brand saw spikes in money top-up – the activities rose by 23% thanks to the actions taken during this campaign. That meant that users were not just downloading the app, but moving further down the activation funnel:
While micro-influencers work best in very consumer-facing industries, such as Fashion, Beauty, Travel and Tech, banking and fintech are catching up. With results such as these, we’re seeing more and more industries become interested in the power of UGC, driving results across business verticals.
BCR brought something new into the market with the digital-only banking offering (George). This meant that their marketing had to align with that innovation, by deploying UGC across social and ads, while measuring the results of all activities.
Services used:
