Drive & track sales inside the newly launched cashback platform – Dealwise.
Transform micro-influencers into brand ambassadors and tracking sales using affiliate codes.
150.000+ Reach / month.
Reach / month
Orders generated with cashback to partners
UGC generated
Micro-influencers enrolled
ING is a global bank with a strong European base. Our 53.000 employees serve around 38.4 million customers, corporate clients and financial institutions in over 40 countries. ING launched DealWise in Romania, as a cashback platform for users.
Turn content into cashback orders, using micro-influencers.
Transforming micro-influencers into ambassadors and tracking sales using affiliate codes.
Banking and FinTech are not seeing as traditionally visual mediums, as opposed to the Beauty, Fashion and Travel industries. However, as content becomes more and more important throughout all mediums (social, ads, OOH, TV, etc.), brands are starting to pay attention to UGC as an important part of their marketing strategy.
Flaminjoy’s Creator Campaigns feature gives brands the opportunity to search for their desired influencers, using specific filters, to fit their needs.
We were able to find creators by Location, Age, Gender and Niche. Because content quality was essential, we looked at their previous posts in each influencer’s profile to understand their frequency, types of content and overall aesthetics. This also provides engagement data and shows the follower growth, letting brands know if a creator is growing or not.
Briefing influencers is not done via spreadsheets, emails or messages. Our fully automated platform provides a modern way to brief them. A standardized Brief is sent to the invited influencers, composed of:
Before they start creating content, influencers can see what they need to do. As they post content, their tasks within the app get checked off, letting them know what they’ve achieved and what they still need to work on. It’s similar to a mini To-Do list or a project management system for creators. They’re kept accountable and are reminded of the tasks and deadlines. This removes a vast majority of manual work from the entire process.
Affiliate codes were provided to influencers, meaning they had an extra incentive to promote the campaign, as they had the chance to get rewarded another time, for each purchase made from users using their code. ING had the data to understand how each influencer performed and which code had the most impact.
Flaminjoy’s Social Analytics feature offered a layer of understanding around content being posted. Each UGC was gathered in the platform and engagement data was shown for each one. The brand had another point of reference, in terms of which content to be used in social post and paid ads. This removed guessing from the equation and used analytics to drive essential business actions.
We’ve transformed micro-influencers into a real generator of sales & content for the brand, becoming the most performing channel of acquisition for the business, while adding a layer of creativity in between at a very low cost.
ING proved that FinTech is a content-driven industry, when using the right influencers, with the right brief. The key is not stopping at content production, but analyzing the content and pushing it further in multiple channels to achieve true results.
