Login / Register

Green Camp activated micro-influencers and gains 9K engagements in 48 hours

The Challenge

Increase brand awareness for Green Camp's launch.

The Solution

Use micro-influencers by creating believable, exciting content, based on authentic experiences.

The Results Summary

57K Reach from 6 influencers in only 2 days.






Content Pieces



Green Camp’s desire is to offer a unique nature experience, while promoting outdoor activities. It’s a dedicated location for adventure, glamping and corporate teambuildings.

The Challenge

Embark on a journey to rediscover the beauty of nature at Green Camp, where thrilling adventures and serene relaxation coexist harmoniously. Their expansive nature park is a one-stop destination for outdoor enthusiasts, families, and corporate team-building events.

Launching in mid-May, the brand needed to increase its awareness among the target audience.

The Solution

Green Camp believes in the power of authentic experiences and genuine connections, which is why they chose to collaborate with micro-influencers to increase their brand awareness. By partnering with these passionate and highly-engaged content creators, the aim was to showcase the unique offerings of the nature park and reach a wider audience who share the love for outdoor adventures and relaxation.

Micro-influencers are known for their ability to create a strong rapport with their audience, which aligns perfectly with Green Camp’s brand values of trust, authenticity, and memorable experiences. Their smaller, yet more intimate following ensures that their message resonates with those who are genuinely interested in exploring the great outdoors and seeking unforgettable adventures.

Through their captivating storytelling, stunning visuals, and first-hand experiences at Green Camp, micro-influencers can effectively communicate the essence of the park in a relatable and personal manner. This approach not only helps potential visitors envision themselves enjoying the various activities and amenities, but also fosters a sense of trust and credibility in the brand.

Furthermore, micro-influencers have a strong presence in specific niches, such as adventure travel, outdoor sports, and wellness. By collaborating with influencers who are well-respected in these communities, their highly-targeted audiences who are more likely to be interested in what Green Camp has to offer.

The brand collaborated with 6 micro-influencers from varied backgrounds. They participated in all the major park activities:

Luxurious Glamping Experience
Elevate your camping experience with stylish and comfortable glamping tents. Nestled amidst lush greenery, Tents offer a perfect blend of nature and luxury. Unwind under the stars, listen to the soothing sounds of the wilderness, and wake up to breathtaking views.

Adrenaline-Pumping Via Ferrata and Tyrolean
Challenge yourself with an exhilarating Via Ferrata adventure, where you’ll scale sheer cliffs and navigate rugged terrain safely with the state-of-the-art equipment. Feel the thrill of soaring through the air on the Tyrolean traverse, as you zip across the park while soaking in stunning panoramas.

Whitewater Rafting and Kayaking
Conquer the rapids and navigate the serene waters of the picturesque river on a rafting or kayaking expedition. Experienced guides will ensure your safety while helping you master the art of paddling and teamwork.

Exquisite Dining at The On-Site Restaurant
Savor mouthwatering dishes crafted from locally sourced ingredients at the on-site restaurant. Indulge in a delectable culinary experience while enjoying the enchanting views of the surrounding landscape.

Scenic Hiking Trails
Explore the pristine beauty of Green Camp through the network of well-maintained hiking trails. Traverse through dense forests, meander along babbling brooks, and discover breathtaking vistas at every turn.

Hammock and Relaxing Area
Immerse yourself in tranquility at the dedicated hammock and relaxing area, where you can sway gently in a hammock, read a book, or meditate to the soothing sounds of nature.

Captivating Bonfire Nights
Gather around a crackling bonfire under the starry sky and share stories, roast marshmallows, or simply bask in the warmth of the flames. The bonfire area offers the perfect setting to create unforgettable memories with your loved ones.

By embracing this innovative marketing strategy, the objective was to elevate Green Camp’s brand awareness and inspire more people to experience the magic of the nature park.

The Results Summary

With over 50 pieces of content posted, Green Camp’s solution proved that influencers can be activated for other niches, not just Fashion or Beauty. Participating in activities and posting their experiences meant a lot of people were suddenly finding out and becoming interested in the park.

A Reach of 57K for all the posts transformed into over 9K engagements (likes+comments), which meant the content worked in attracting a lot of attention and increasing the brand awareness of Green Camp, in only a few days.

Services used:
Influencer Marketing

Read more case studies

Alma K opens up the Romanian market using a mix of influencer types

Read more

Cramele Cotnari restarts HoReCa by blending online UGC to drive offline awareness

Read more

Eyerim turns UGC into branded content in no time, while enhancing global ecommerce websites

Read more