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Mentos helps influencers say “Yes to fresh”

The Challenge

Create authentic content around the moments of consumption of Mentos, under the #YESTOFRESH hashtag.

We created a challenge between ~40 young and creative influencers.

300k UGC Reach.






Pieces of content



Mentos is a brand of prepackaged scotch mints sold in stores and vending machines. First produced in the Netherlands in 1948, it is currently sold in more than 130 countries worldwide by the Perfetti Van Melle corporation. The mints are small oblate spheroids, with a slightly hard exterior and a soft, chewy interior.

The Challenge

The brand wanted to create authentic content around the moments of consumption of Mentos, under the #YESTOFRESH hashtag.

The Solution

We had to figure out what types of influencers to choose and what types of content to brief them on. We’ve created a challenge between ~40 young and creative influencers. These influencers were chosen based on their content niche – dancers, actors, visual artists, etc. They created trustworthy content based on #yestofresh brief, in the formats they desired, such as Photos, Reels and Stories.

Flaminjoy made choosing influencers a breeze. Part 1 is selecting the Niche, Location, Age and even filter via their followers’ information. Each influencer in the platform has a unique profile with stats and all the previous created content. They are all taken directly from the influencer, using the official APIs. This means any brand can use filters and a bit of manual work to find who they’re looking for.

Content is hard to judge, but the platform provides a good starting point for brands. Influencer profiles show past posts, as well as engagement information and follower growth data. This means that brands:

  • Analyze what content they’ve posted and see if it fits with the campaign aesthetic
  • See how content has performed to make informed influencer selections
  • Understand if an influencer is on the decline or growing exponentially

Part 2 is all about creating the brief for the influencers. Since they were all performers, one way or another, we gave them free reign and the Mentos product packs sparked their creativity. They totally connected with the theme, by creating content using transitions, crazy colors, impressive locations and terrific sound effects.

Results Summary

Overall, the campaign fit in with the hashtag (#YesToFresh) and embodied what makes Mentos so special and so sought-after worldwide.

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