Promote “Smart Living Starts with Dreame” by increasing visibility and engagement, positioning Dreame as a smart home leader.
Partner with 6 micro-influencers to create content and amplify the message via DOOH in high-traffic areas, blending social storytelling with offline impact.
Achieved 1 Million Reach across 8 key screens.
Paid Reach
Organic Reach
Creative Content generated
Total Video OOH Plays
Dreame is a brand specializing in innovative and high-performance home appliances designed to simplify everyday cleaning tasks. Known for its advanced vacuum cleaners, mops, and smart cleaning solutions, Dreame combines cutting-edge technology with sleek design to deliver powerful and efficient results. The brand focuses on enhancing home comfort through intelligent, user-friendly devices that meet the modern household’s needs.
Promote the “Smart Living Starts with Dreame” message by implementing a comprehensive strategy to boost brand visibility and drive meaningful consumer engagement across both digital and physical platforms. Through targeted online campaigns, influencer partnerships, and impactful offline activations, the goal is to position Dreame as a leading and trusted brand in the smart home technology market, recognized for innovation, convenience, and quality.
Collaborate with 6 micro-influencers to produce engaging, authentic content that resonates with target audiences, while simultaneously amplifying the “Smart Living Starts with Dreame” message through strategic DOOH (Digital Out Of Home) placements in high-traffic urban areas.
By merging the power of social media storytelling with strong offline brand presence, the campaign ensured consistent visibility and created a cohesive, multi-channel brand experience that maximized impact and consumer recall.
The campaign showcased the power of integrated influencer and DOOH strategies. A total of 25 creative content pieces were generated across social platforms, driving 1.5K interactions, 1.2K likes, 61.4K views, and an organic reach of 42.2K.
Simultaneously, the DOOH campaign achieved 1 Million reach, with 26.5K plays across 8 premium locations in Bucharest, including Piața Unirii, Piața Romană, and Piața Dorobanților.
Through a dual-channel strategy, Dreame successfully enhanced its brand presence, connected with tech-forward audiences, and strengthened its position as a leader in smart living solutions.
